Big changes afoot at WIWB after WLUK takeover

Mark's picture
WIWB (CW14)
If you've been watching WIWB lately, you may have noticed one substantial change -- the rebranding of the station from the previous "Wisconsin's CW" to "CW14."

The change is one of many underway at the fledgling station, which recently came under WLUK's control after parent company LIN Media signed a shared services agreement with WIWB station owner Acme Communications.

According to an article in the Green Bay Press-Gazette, more changes are coming for the station.

The station's studios moved to WLUK's Lombardi Street facility, where WLUK GM Jay Zollar plans to produce original local content for WIWB.

Other changes include syndicated programming sharing and the possibility of a call letter change.  WIWB was chosen as the station's calls when it became a WB network affiliate, but after the network bloomed into "The CW," station brass kept the moniker to avoid viewer confusion.  FCC records show there is no station currently holding the most obvious choice for new call letters -- WICW.

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Jeff Bartel -- CW14 Brand Manager's picture
 #

Thanks for the write-up. It's

Thanks for the write-up.
It's not technically a take-over -- Acme (owner of WIWB) entered into a shared services agreement with LIN (owner of WLUK) -- so WLUK is now responsible for the operations of WIWB. LIN has the option to buy WIWB.
WICW actually is taken -- we've submitted for WCWF (for CW Fourteen), but it might be a bit before that's approved by the FCC.
jdb

 
Anonymous's picture
 #

Sept. 15, 2010 We don't like

Sept. 15, 2010

We don't like the 6:00 /10:00 p.m. substitutions in programming lately. "Everybody Loves Raymond", and "The Office" are still advertised at 6, 6:30 and 10, 10:30 in the Post Crescent TV Guide. Then you throw How I met Your Mother at us. Not acceptable. If this is an experiment - we vote no thank you.

Please put the advertised programming back on.

Thank you.

 

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