Signaling possible ugly carriage contract disputes on the horizon, Time Warner Cable is now asking customers to choose between their favorite channels and their wallet, by voting in their "Roll Over or Get Tough" campaign.
Customers are seeing commercials asking them to visit Time Warner's new website RollOverOrGetTough.com and let them know whether they think the cable operator should pay channel provider's rising asking prices or hold the line on cost and potentially lose channels.
On the website, Time Warner claims that they may see carriage rates rise "up to 300%" when contracts come up for renewal.
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I voted get tough. I would
I voted get tough. I would rather deal with some channels getting pulled for awhile than an even higher price increase on my bill.
Here is what I told them. It
Here is what I told them.
It really does not matter because the rates go up yearly with TW no matter what. Also we lose channels like FEARNET so TW can charge for the movies.....we have asked for NFL network are are ignored, so it really does not matter what the customer wants, so I say just rollover, we will get charged one way or another with TW
The cost of Time Warner is
The cost of Time Warner is largely based on what their competitors are charging. TW generally posts profits of 1.1 billion dollars - they are not going to pass anything on to the customer - they will charge what they can in order to make the most money.
This campaign is intended to influence customers to offer Time Warner a pass for bad programming - don't do it. Tell them to "roll over" and offer the same programming as their competitors.